Operator first.
Teacher second.
Rafael Cortez is a real estate investor, organizational psychologist and the founder of REI Pulse CRM. He went from one of the youngest firefighters in Yuma County to more than 1,300 real estate deals since 2009, and he teaches wholesalers to build on systems, not hustle.
Built in the business, not in theory.
Three chapters, one lesson: systems win.
The Firefighter
I was raised in Yuma, Arizona, in a family of entrepreneurs, and I started working at 14. At 19 I became one of the youngest firefighters in Yuma County and spent five years in fire and EMS. That job taught me what I still run my companies on: when it's on the line, the system saves you, not the hustle.
The Founder
While I was on the department, I saw a need in my community and built a non emergency medical transportation company. I launched it in 2007, grew it every year and sold it in 2014. Bootstrapping it taught me that hustle is a season, not a business strategy.
The Operator
I've invested in real estate since 2009: wholesales, fix and flips, novations and creative finance, with more than 1,300 deals and counting. Today I run CEO Pulse and Pulse Capital, I built REI Pulse CRM from the systems I run my own deals on, and I mentor wholesalers 1 on 1 through REI Elite. As an organizational psychologist, I care about the people side of the business as much as the numbers.
L.E.S.S. Business,
More Profits.
What's the point of making loads of money if you don't have the time to enjoy it? And what's the point of all the time in the world without the money to live by design? Automate, delegate, elevate. The right way.
Where I'm putting my time right now.
Free Training and Community
Join the community where the free trainings happen live, with wholesalers who are doing the work.
Join the community → SoftwareREI Pulse CRM
The CRM I built for wholesalers and investors, from the systems I run my own deals on.
Start a free trial → By applicationREI Elite Mentorship
1 on 1 mentorship with me for wholesalers already closing deals who want to scale on systems.
Apply for REI Elite → PodcastThe CEO Pulse Podcast
The real, the raw and the mind of entrepreneurship. New conversations on YouTube and Apple Podcasts.
Watch on YouTube →Conversations with operators
I respect.
Want Rafael on your show or stage?
Headshots, bio and podcast cover are in the media kit. For podcast, speaking or stage requests, email [email protected] and the team will get back to you.